How to write an effective about us page

The owner of a U. You can see how targeting each of these demographics would require a different approach in writing your copy. Think facts, not superlatives. Your sincerity will come through.

So go ahead, use first person I or first person plural wedepending on which is more appropriate for your situation. Mold your About Us page into something as visually appealing as it is informative.

And it makes for compelling reading! Finally, get over yourself. Get creative and have some fun. Be sincere and personal as you tell the story of your brand.

A photo that shows you in your work environment adds visual proof of your professionalism. Include links to your media mentions, endorsements and other PR on your About Us page. Everyone loves a good story.

Charts, logos, infographics or any other visual representations will make your page more attractive. As in real life, be authentic. Use plain language to describe who you really are.

Tell them what problem you solve. If your business really is outstanding, give me facts: A final tip is therefore to try to keep it relating back to the reader. What benefits can you or your product provide that your prospects will value? The alternative is to have a section that lists your awards, letting them speak for themselves without further commentary, as in this example from Front Page.

The prospective customer would talk with a sales person or business owner to learn about the company and determine if he felt comfortable doing business with them. Many About Us pages are filled with words like visionary, outstanding, disruptive, excellent, world-class, cutting edge You want it to always be an accurate, current portrayal of your company.

Photos of your team in their working environment or having fun together tend to be more engaging than studio portraits on a white background, as this example from Fifteen shows. Who are these people visiting your About Us page?

Of course writing about yourself and your business is awkward, so many About Us pages read something like this: For some reason, the picture of those crystal pieces stayed in his mind.

Then give them a quick pop quiz. These items belong on your About Us page because they give legitimacy and credibility to your business in the eyes of the customers.

They should be able to answer with ease.How to Write a Killer About Me Page for Your Blog (Free Worksheets!) Comments | by MELYSSA GRIFFIN. Tweet. Share. Pin. Shares K. Which types of posts do you write?

Do you have any awesome series that people should know about? Where should they start? Why does your blog have credibility? 8 Ways to Improve Your 'About Us' Page. That's why your About Us page is often your website's make or break page. and accomplishments.

How to Write a Killer “About Us” Page

Objective information is a lot easier to write. It's. If your homepage is the online equivalent of your shop window, your ‘About Us’ page is the equivalent of walking into the shop to see what’s inside. Return to Blog Home» Compose Your Most Important Website Pages / How to Write a Killer “About Us” Page How to Write a Killer “About Us” Page Tell Your Company’s Story and Convert Visitors into Customers.

How to write an effective ‘About Us’ page

Your website's About Us page is one of your most valuable pieces of content. Here's how to to create a compelling page that can pay dividends with every visit.

How to write an effective about us page
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